How did FrontFace start?
FrontFace started with a simple observation: teams spend hours every week answering the same questions over and over. “What are your hours?” “What's your return policy?” “Do you support SSO?”
Every hour spent on basic questions is an hour not spent on real work. Slow responses mean lost customers and missed leads. The problem was clear — but the solutions weren't.
Enterprise chatbots cost thousands per month. Static FAQ pages don't actually answer questions. And generic AI confidently makes things up about your product.
We built FrontFace to change that: an AI support agent that's trained on YOUR content, answers from it with cited sources, captures leads, and hands off cleanly to a human — live in 5 minutes, no technical skills required.
What principles guide us?
These principles guide every decision we make — from product features to customer conversations.
Speed Over Everything
Your time is valuable. That's why FrontFace takes 5 minutes to set up — not days or weeks. No consultants, no complicated setup.
Simple By Design
You shouldn't need to be technical to use AI. Point it at your site or upload your docs, paste one line of code, and you're live.
Built for Lean Teams
We know support and growth teams are stretched thin. FrontFace handles the repetitive questions so you can focus on what matters.
Customer Obsession
Every feature we build starts with a customer problem. We talk to users constantly and iterate based on real feedback.