Feature comparison
Which one is right for you?
Choose FrontFace if…
Choose FrontFace if you're not already on HubSpot or want stronger autonomous AI. It works standalone, answers from your docs with citations, and doesn't require adopting a CRM.
Choose HubSpot Live Chat if…
Choose HubSpot Live Chat if you're already inside the HubSpot ecosystem and want chat that connects to your CRM contacts, deals, and email workflows without adding a new tool.
Frequently asked questions
- Is HubSpot live chat free?
- Yes — HubSpot's live chat is included in their free CRM tier. You need a free HubSpot account to use it. FrontFace is free during beta and works without creating any CRM account.
- Does HubSpot have an AI chatbot that answers from your knowledge base?
- HubSpot has chatflows (decision-tree bots) and ChatSpot AI, but neither retrieves from your docs using RAG the way FrontFace does. For autonomous, knowledge-base-grounded answers, FrontFace is more capable.
- Can I use FrontFace alongside HubSpot?
- Yes. FrontFace handles AI support on your website and can send captured lead data to your email or Slack, from which you can enter it into HubSpot manually or via a Zapier connection.
- Which is better for lead capture — FrontFace or HubSpot chat?
- For immediate AI-assisted lead capture without a CRM dependency: FrontFace. The agent captures contact info conversationally and routes it to you. For leads that go directly into HubSpot contacts and trigger email sequences: HubSpot chat, if you're already on the platform.